Top Content Management Ideas for your eCommerce Website in 2019
As an eCommerce business, it's high time that you understood the importance of content and how to market it. In fact, a large number of eCommerce businesses rely on the eCommerce development company that they've hired for also managing their content through content management systems. However, the ideas will be either yours or the marketing teams' if you or your offshore partner has one.
The tenet of "content is king" has been around for a while and, to be honest, it is going to stick around for as long as I can see. So, even when you are relying on offshore eCommerce developers who are not only taking care of your developmental needs but also content management, there are certain trends that will come up each year and you will need to know about to make sure that your partner is executing them.
So, here are the top 5 content management ideas that you need to get executed in 2019.
Top Content Management Ideas for 2019
1. Usability is the Key
How do you engage your audience?
Nope! Clickbait is not the answer. It's a faux pas in fact.
The answer is, by making the content useful. But there is a catch to it. Even researches are useful, but how many of us can actually make sense out of research papers or have the patience to read them till the end? Not many.
So, first, you craft your content such as to strike the pain point of the reader and offer them a plausible solution. Secondly, you make the content appealing by adding readability-great product descriptions, visuals, shoppable videos, customer reviews.
2. Strategize What, When, and How to Market
A content calendar is what you need to manage well to provide your eCommerce customers with the right content at the right time. Only when you have figured out what to market will you be able to instruct your machine on how and when to market it. Deciding on whether you want blogs, articles, landing pages, guides, eBooks, webinars, podcasts, videos and so on is crucial.
3. Personalisation is the New Mantra
Personalised content is the soul of content marketing. Look at Amazon, Netflix, Spotify-all work on the principles of personalization. You bought an iPhone X; you might as well need a cover and iPods and more related items. When the eCommerce website pushes content that the user needs, it's a win-win situation. Your ecommerce website development company can help you with a great recommendation engine.
4. Go the Video Way
Shoppable commerce is the way to go. Users like videos. They gain much more traction than a product description ever would. Encourage videos for products on your eCommerce website to get more content engagement than ever.
5. Repurpose
Well, publishing blogs, articles, reviews is a great idea for any eCommerce store to attain more engagement. But, since your major area of concentration is products, publishing inbound marketing content may not be the number one on your list. So, repurpose. Even your eCommerce web development agency can help you here. Turn blogs into videos, or podcasts. Turn your video and podcast transcripts into blogs. Just repurpose and be at the top of your game.
Try out these new ideas, one at a time, and see how your eCommerce game changes.