Are Digital Analytics Companies Driving Digital Transformation?
Yes, they are!
As data becomes an asset more valued than ever, digital analytics companies make it possible for businesses to use it as a tool for the latter's digital transformation. With more than 50% of world IT leaders (according to Gartner) planning to increase investment in data in 2020, the expectations from digital transformation services are obvious. And this is the reason why these services have taken the reins and are driving digital transformation of businesses.
How Data Analytics Companies are Driving Digital Transformation
As we tread along the curve that analytics is carving for businesses that are looking for digitalization, we bring to you three ways in which businesses are transforming.
Leveraging Enterprise Data:
It is amusing that today data is a buzzword and everyone wants data, but only a few know how to leverage this advantage called data. That is the job that digital transformation companies do for businesses though data analytics. These analytics are able to monitor the data that is being collected, consequently helping businesses to make sense out of it.
As the state of affairs currently is, nearly half the businesses headed for digital transformation haven't yet figured out the power of data analytics and hence that of digital transformation companies.
The truth, however, is that modern data analytics are totally user-oriented. They not only offer easy integration with the existing IT infrastructure, but offer room for data strategies that better suit businesses as per their data requirements.
Leveraging Analytics:
Believe it or not but data is nothing without analytics implementation of a data. The market for data analytics has been projected to grow to 274.3 billion U.S. dollars by 2022 according to a market report from Statista. It's rather safe to day that the importance of data analytics is only increasing. But why?
As of 2019, you may have noticed so many businesses laying emphasis on paid marketing. Where do those decisions come from? They come from sound knowledge that comes from analytics. Digital transformation services can help you with analytics tools that let you measure the data from each and every customer: their journeys, their buying patterns, their preferences; and even for every process that data is being collected for.
It is not for nothing that businesses are investing in data analytics. The eCommerce market especially, has a grand scope for analytics given the volatile nature of customers. Even the big corporates are now hiring digital transformation companies to digitize the hiring and firing processes. Collecting employee performance information and analyzing it for appraisals is a common sight now.
Leveraging Analytics Trends:
The best part about analytics is that it is futuristic in nature. With enough historical data predictive analytics tools can actually make almost accurate-to-the-hilt predictions about future trends, be it in eCommerce, human resources, finance, healthcare, insurance and any sector you can name for that matter.
The ability of data analytics companies to peg trends for businesses translates into high return on investment, more often than not. All you have to do is trap the right data.
If you are a startup, SMB or an enterprise that's eager to explore the benefits of data analytics for your business, we can help you with a great introduction to it. All you need to do is connect.